Note: You can read this article from Google to learn more about whether 404s hurt your site: Īs a general rule, you should review all the internal links to these reported 404 pages and remove or replace them with relevant links to live pages. One thing is certain: dead pages and broken links contribute to a poor user experience. Some SEOs also say that broken links hinder your website's crawlability. Some SEOs say that broken links (links heading towards a dead page) effectively waste "link juice" - which is how Google's PageRank algorithm works. The "404 - Not Found" is one of the most common 4XX errors and indicates that the page does not exist. This refers to pages on your website that are returning a 404 - Not Found HTTP status code, aka a "dead page".
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